Walking in to
Carangi's Bakery, on Iseminger Street and Oregon Avenue
in South Philadelphia, the preconceptions of what a bakery
should look like vanish. The slightly-stale smell, old cash
register and a few loaves of bread are gone. In their place,
the owner, Lou Carangi, decided to take a different approach.
"So many people come in to the shop
and tell me that it reminds them of Italy. It reminds me
of Florida.
Florida might be a better comparison because,
when the Phillies head down to Florida for Spring Training,
Lou Carangi .brings out his Palm Tree
umbrellas for his outdoor cafe, just in time to listen to
the games on the radio.
Carangi's Bakery forst opened in 1996 on
the 4th & Brown Streets in Northern iberties neighborhood
of North Philadelphia. The original Carangi's was just a
bakery without the cafe or retail space. In 1998, Lou decided
to move the business to Oregon Avenue and it remained there
every since.
Lou began to work in the bakery business
when he was just a boy of eight years. It was at that shop
that he first learned to bake breads, pizzas and other baked
delights. By the age of seventeen, he noticed a change in
the business that he didn't like.
|
No more were
the old school ideas of taking time and care considered,
" Lou reminisces, "it was becoming a fast paced
'pump it out' industry and I knew I wanted to bring the
old school back".
It is this desire to bring the old school
back that drives Lou and his crew to arrive at work every
night in the wee hours of the morning to bake breads, pizzas
and other delights that keep his customers coming back again
and again.
The atmosphere at Carangi's Bakery, as
well as the friendly staff play a big role in bringing the
customers back. "I tell the girls all the time,"
begins Lou Carangi, " that THAT customer might have
been rude, but THIS customer isn't".
The staff at Carangi's always follows that
simple philasophy of customer service and Lou knows it can
be hard. " There are some days that I could just pick
up and go to Florida because this is a twenty four hour
business.Thank God for my family, though, because you have
to have a strong family behind you on account that most
times business life takes precendence over personal life".
Smiles, laughter, Italian music and that
Florida beach resort atmosphere set the mood at Carngi's.
But these are only positive enhancements built upon the
amazing bread baked every day. It is the bread that wins
the awards.
|
Winning awards
for great bread is not an easy thing for a new bread bakerin
South Philadelphia. Recognized throughout the region as
unusually blessed with many great bakeries, there is a lot
of competition for each loaf of bread sold. " One great
thing about South Philly", says Lou "is that the
peope here can either make you real quick or break you real
quick." Watching the constant
flow of traffic in and out of the bakery, it is easy to
see that the people have not broken Lou Carangi.
But Lou doesn't take his success for granted.
Success is something that can disappear in the blink of
an eye if you don't stay on top of your game.
Lou Carangi certainly exhibits these characteristics
and more. His loving nature is seen in everything he does,
from the breads he bakes to his humble personality to the
way he treats is staff. "You're only as good as your
help. So if you surround yourself with good people only
than will you be successful."
This is the most important lesson that Lou
has learned from his experience at Carangi's Bakery. It
is a lesson that he teaches to his children Santino and
Giavanna every day. "Hopefully, they will understand
this and take over the shop when I get too old. Hopefully
Carangi's will be a family tradition".
The customers hope so to - because Carangi's
Bakery has already become a tradition in their neighborhood. |